About us
Every story begins with love. Ours began with a baby, a little one who changed everything.
When our founder first became a parent, life shifted overnight. The world suddenly felt softer, slower, and filled with wonder, but also full of tiny worries. Every decision felt bigger, especially when it came to the things that touched their baby’s skin. One sleepless night, after trying to calm a baby wrapped in a “soft” blanket that left tiny red marks, came the moment that started it all.
“If the world makes clothes for babies,” they wondered, “why don’t they feel like they’re made by someone who actually loves them?”
That thought sparked a quiet revolution, and the beginning of TED BABY.
What started with a single sketch at the kitchen table became our very first design: a 100% pure cotton baby suit, no chemicals, no harsh dyes, no synthetic blends. Just softness, purity, and care. It wasn’t made to follow fashion. It was made for comfort. For connection. For love.
Every fabric we use today still carries that same promise. We choose only the finest natural cotton, breathable, gentle, and safe for even the most sensitive skin. Our pieces are crafted with patience, designed to last beyond those first months, and made to be passed down with love.
From a small home studio in the UK to families around the world, TED BABY has grown, but our heart hasn’t changed. We’re still driven by the same purpose — to make babywear that feels as pure as the moment you first held your child.
This isn’t just about clothes. It’s about celebrating the quiet beauty of early parenthood, the midnight feeds, the soft yawns, the first smiles. It’s about creating something lasting, something honest, something made with love.
Every stitch, every fold, every detail tells a story. A story that began with one parent, one dream, and one simple belief, that babies deserve the best we can give them.
From our family to yours, thank you for being part of this journey. Wherever life takes your little one, may our clothes remind you of those first, beautiful days, when everything was new, and love was everything.
With love,
The TED BABY Family